Talking HR 018: Employer Branding, with book review: Authentic Conversations

 

   In this show, we discuss the ideas behind and purpose of employer branding, particularly in a recession.  And we talk about the role of authenticity, and social media in supporting employer branding.  We’re also joined for the discussion by Steve Boise, HR technology professor at RIT.

 

Krishna also talks about the new social recruitment site, TribeHQ.  And Jon discusses SuccessFactors’ Employee Central application.

 

And we review a new book, ‘Authentic Conversations’.

 

Resources:

• TribeHQ.com

 

Success Factors Employee Central:

• Press release: http://www.successfactors.com/press-releases/detail/?id=1297043
• Demo: http://www.successfactors.com/video/display/?width=720&height=480&file=/media/flv/EmployeeCentral-Demo.flv
• Success Factors blog: http://www.successfactors.com/blogs/workforce-performance/
• Success Factors podcast: http://www.successfactors.com/podcast/
• Knowledge Infusion COE post: http://www.knowledgeinfusion.com/coe/message/2707#2707

 

Steve Boese contacts:

• Twitter: http://www.twitter.com/sbjet
• Blog: http://www.successfactors.com/blogs/workforce-performance/
• Podcast: http://www.blogtalkradio.com/Steve-Boese

 

Some Employer Branding blogs:

• Polly Pearson's blog (EMC): Building and Branding Careers, Culture and Cool: http://www.pollypearson.com/main/
• Libby Sartain's blog: Brand for Talent: http://www.brandfortalent.com/blog/.

 

 

Listen to the podcast: you can download the podcast to your hard drive or play it streaming from the web.

 

 

Technorati Tags: TribeHQ,Employer brand,authentic conversations,Jamie Showkeir,Maren Showkeir,Steve Boise

 

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